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Online Business

Want to sell truckloads of information products online? Then make sure your online web copy wows your readers in terms of perceived value. Your headline is the most important element. It’...
Okay, you’ve developed a kick-ass headline for your website’s sales letter and described in detail how your prospects will benefit from your product or service. But is it enough to keep...
An online sales letter is a powerful way to promote your information products. It’s fast, easy, inexpensive and a great tool to expose your marketing message to people around the world....
Make no mistake about it. One of the most important activities when it comes to selling products online is to get the website copy right.   Copy is selling in print or the spoken word,...
Niche marketing is one of the most effective ways to make a lot of money off the web. It’s about taking a general market and stripping it down into targeted and focused segments or niches....
Before you start selling information products online, you need to establish an audience in your chosen market. What do I mean by this?   Far too many people attempt to make online riches...
The business of selling information online boils down to the need for convenient access to reliable and usable information. However, you will only make a profit if your business is set up correctly...
Selling information products is one of the most popular ways of generating passive income online. If you can find a way to convert the information in your head, your expert knowledge or experiences...
A business concept is a way of describing how a business will generate revenue. It defines what your business will sell, the market to whom you will sell and how your business will hold a...
A differentiation strategy serves one purpose: To make an offering so unique that people have no choice but to take notice. The offering itself doesn’t have to be unique. It could simply be a...